Digital marketing is a broad field that encompasses many different types of tools and strategies. Here are some commonly used digital marketing tools: Social media tools There are many different tools that can be used to manage and optimize social media marketing campaigns. Here are a few popular social media tools: There are many different … Read more
Using digital transformation marketing techniques can increase the reach of your brand and business. It can also increase your company’s ROI. This is because you can use technology to enhance your existing digital channels, as well as build new ones. Embrace technology to expand your reach Using digital technologies in conjunction with human beings is … Read more
Tell us, do you read long articles? Do you watch long YouTube videos? Do you listen to podcast episodes for over 30 or even 60 minutes? I often get asked if anyone even reads my articles because they are so long, or if am I actually wasting a lot of time working with them. Just … Read more
We don’t like automation, we love it! However, only if it helps to improve the customer experience in digital communication channels. And if it creates real added value for the user. Technically, many things are conceivable and possible today. However, Marketing Automation is still in its infancy. And like any creature in infancy, she can … Read more
No matter what business you work in, the acquisition of new customers is inevitable. Unfortunately, it is not for all of us Even as a blogger, whether you are a beginner or an advanced user, you want to gain new readers. You want to get new subscribers to your newsletter and maybe sell your digital … Read more
Content portfolio management – A new mindset for content strategy? It is not enough to produce new content on a regular basis. The content supply already dominates the demand, so every new blog article, every new infographic, and every new video actually only leads to our own existing content losing visibility. Because the larger the … Read more
How is a good brand defined? The strength of a brand can be measured from different aspects. A brand is a “shortcut into the consumer’s mind” and can be defined with the following: Awareness – How many people know you (ie is your name) or your brand and can describe in detail what makes you … Read more
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How about we show you how to increase the engagement rate of your double the number of social media posts and triple the time users spend with your content (and therefore your brand)? Too good to be true to be you think Then pay close attention because it is possible! By Visual Content. That doesn’t … Read more
“Online Marketing” is such an elusive term that can mean everything and at the same time nothing. Does it mean internet marketing? What exactly is the internet? Does this term include more than just advertising, search engine optimization, and writing emails? How does it differ from all the other professional fields, such as SEO or … Read more
