Know-how and inspiration for content and marketing leaders in companies.
Authors who achieve success are often recognized for their unique and unmistakable voices. For instance, Jane Austen’s writing reflects a lighthearted affection for the British landed gentry, while Stephen King’s tone and characters are easily recognizable and relatable. However, it takes an entirely different set of skills to accurately capture someone else’s voice—a skill set … Read more
WordPress is a highly customizable content management system (CMS) that allows users to create their own websites. This platform provides a unique set of tools and options for website developers, enabling them to build sites faster and more efficiently. It also comes with a large library of themes and plugins, which are software add-ons that … Read more
Backlinks are links that point to the same page or URL, and they help the pages they link to rank higher in search engine results. When it comes to SEO, They are a very important element. But what exactly is a backlink? How do you get them? And how can you use them effectively? This … Read more
Digital marketing is a broad field that encompasses many different types of tools and strategies. Here are some commonly used digital marketing tools: Social media tools There are many different tools that can be used to manage and optimize social media marketing campaigns. Here are a few popular social media tools: There are many different … Read more
Basically, cloud computing is the on-demand availability of computer system resources. It’s also about data storage, especially large clouds that function from multiple locations. And if you’re planning to use it, you need to know a few things about it. Public cloud Using public cloud computing services can provide numerous benefits to businesses, including lower … Read more
Using digital transformation marketing techniques can increase the reach of your brand and business. It can also increase your company’s ROI. This is because you can use technology to enhance your existing digital channels, as well as build new ones. Embrace technology to expand your reach Using digital technologies in conjunction with human beings is … Read more
Producing high-quality content on a regular basis is very time-consuming and/or expensive. Nevertheless, content marketing is at the top of the agenda for many companies. But every company has the resources to implement its content strategy sustainably? Or is that also possible with less effort…? Because quality is defined by various aspects. We don’t always … Read more
In the world of writing, there are countless job titles such as copywriter, author, editor, blogger, UX writer, and copywriter. They all communicate, whether on a typewriter, a piece of paper, or on a laptop. But do you know what the everyday life of a word artist looks like? How much money can you earn … Read more
Tell us, do you read long articles? Do you watch long YouTube videos? Do you listen to podcast episodes for over 30 or even 60 minutes? I often get asked if anyone even reads my articles because they are so long, or if am I actually wasting a lot of time working with them. Just … Read more
“Product Thinking” is a mindset, that media and communication workers need in order to be successful in the long term. Because content is not only effective in terms of content and appearance (web design, typography, etc.), but above all through relevance for the target group, context and a strategic objective. Especially in the media and … Read more
