Know-how and inspiration for content and marketing leaders in companies.
“Product Thinking” is a mindset, that media and communication workers need in order to be successful in the long term. Because content is not only effective in terms of content and appearance (web design, typography, etc.), but above all through relevance for the target group, context and a strategic objective. Especially in the media and … Read more
Why your demand for quality harms your content marketing and how you can do it better Publishing new articles regularly (emphasis on publishing, don’t write) feels idle and my backlog keeps growing; the perceived “mountain of work” as well. As if I didn’t have enough of that apart from my blog… When did a hobby … Read more
Effective content headlines: This is how your blog articles, YouTube videos, podcasts & Co. gain even more attention. Successful blog article titles can generate more than just clicks. They attract attention, arouse curiosity and guide the expectations of your readers. They make a promise, such as a solution to a problem, while being both entertaining … Read more
We don’t like automation, we love it! However, only if it helps to improve the customer experience in digital communication channels. And if it creates real added value for the user. Technically, many things are conceivable and possible today. However, Marketing Automation is still in its infancy. And like any creature in infancy, she can … Read more
No matter what business you work in, the acquisition of new customers is inevitable. Unfortunately, it is not for all of us Even as a blogger, whether you are a beginner or an advanced user, you want to gain new readers. You want to get new subscribers to your newsletter and maybe sell your digital … Read more
Do you want to generate (more) leads? What is your strategy to achieve this goal? Many (inbound) marketers rely on the production of content for this. Unfortunately, they forget that not every content is suitable for generating leads (keyword: demand generation). It would also be far too easy, when more content would automatically result in … Read more
Strategic content marketing means thinking long-term and to plan. This also includes ensuring the production of new content over a longer period of time. But both newcomers and those who have been in the business for a while quickly reach a point where they seem to run out of ideas for new content. Seemingly I … Read more
Let’s take the example of Martin Luther and his theses: A monk develops theses that relate to the current situation in the church and thus hit the nerve of the times. He understands that his theses only work if he publishes them at the point of the event, the door of the Castle Church in … Read more
Content portfolio management – A new mindset for content strategy? It is not enough to produce new content on a regular basis. The content supply already dominates the demand, so every new blog article, every new infographic, and every new video actually only leads to our own existing content losing visibility. Because the larger the … Read more
How is a good brand defined? The strength of a brand can be measured from different aspects. A brand is a “shortcut into the consumer’s mind” and can be defined with the following: Awareness – How many people know you (ie is your name) or your brand and can describe in detail what makes you … Read more
