Strategic content marketing means thinking long-term and to plan.
This also includes ensuring the production of new content over a longer period of time.
But both newcomers and those who have been in the business for a while quickly reach a point where they seem to run out of ideas for new content.
Seemingly I say because on closer inspection that definitely cannot be the case. Rather, it is a problem of poor planning! But at the latest with this continuously growing (!) list you will have enough starting points to generate new ideas for blog articles and other content formats fairly quickly in the future.
Disclaimer: This article is over 3,000 words. You can use the links in the table of contents to jump to individual sections and at the end you will find a link back to the top.
There should someone again claim that a high bounce rate is bad … 😉
One note before I let you loose on the list:
What really counts is the added value or .”utility” of your content, not necessarily the content format. Put yourself in the shoes of your target group when finding a topic and look at individual aspects from their perspective.
Are there any questions that your target group is asking that you haven’t yet answered?
What problems do you notice that you haven’t thought of before?
- Do you see this as a chance to prioritize your different ideas (in terms of time)?
- What do your readers value?
- What makes your blog articles worth reading?
- What makes your content shareable?
Always ask yourself: How does my reader benefit from my content?
By the way, the answer also applies to the question of how you benefit . If we look at the effects of the latest Google Core Update (see searchmetrics blog), then the sites that best meet the needs of their users are the winners.
Or as Marcus Tober writes:
High-quality content that treats topics holistically is common with many Themes the winners. However, it is not the sheer amount of content that is decisive for the ranking, but the question of whether the content is relevant to fulfilling the user’s intention.
Whenever there is new content, keep in mind that with which intention your target group should consume this content or becomes. This is how you stay on the right track.
Table of Contents
Content curation, and more importantly, simply collecting (and sorting) content, is one of the best ways to create new blog articles To find topics.
Subscribe to interesting blogs, newsletters or people in social media who deal with similar topics as you. In this way, you get new ideas sent to you. What matters is what you make of it…
- You can take up the topics and prepare them for your target group and in different content formats
- You can reply to this content with your own posts, thereby fueling a discussion that will increase the visibility of your own content. Feel free to use quotations and mention (i.e. link) the people mentioned. Many of them will have set up an alert and this will make them aware of your article.
- You can combine different ideas into a new blog post (in a way I’m doing the same here) or just feature the best content in a separate roundup post and thereby provide your readers with input. A good example of this is The Reach Group:
This tactic is particularly helpful when dealing with foreign-language terms. Many are very grateful for translations – also from English (!). The credo applies here again: Put yourself in the situation of your readers and solve their problems. It can be so easy! 😉
The freestyle would be to translate exclusive content, like Mael Roth did with the book by Robert Rose, for example has: The new role of marketing in the company.
And while you’re about to throw technical terms around you…
Mind Mapping & Brainstorming
Use these terms and definitions as a starting point for creative brainstorming.
Note all relevant or related terms that come to mind. You probably already know some of this from your keyword research, but I’m sure you can find many more aspects that you could write about.
Pat Flynn explains this procedure very clearly, using the example of a book:
The nice thing about this method is that you can throw the many terms together in new small groups at any time to make them whole produce different content. You take the trouble to illuminate a topic “from above” and then you have a lot of starting points for future blog articles.
Once you can write a book, you most likely have enough content (or at least the ideas) to write shorter guides and guides.
Give your target group a jump-start in the form of instructions, worksheets or other directly practical tips – they will thank you. Because how did Philip Kotler put it:
The great advantage of this content format is the potential for lead generation. Because the greater the demand, the higher the price; And you determine that. If, for example, you also offer a suitable checklist (as a PDF download) as part of your instructions (as a blog article), you should consider whether you are only giving it in exchange for information or possibly even cash.
You can find a detailed guide (can you tell?) for this at Brian Dean, a few examples in the LeadPages blog and a suitable WordPress plugin here.
How-to guides are great for attracting new readers. But they also give you expert status, because you develop into a kind of “teacher” who willingly passes on his knowledge and from whom others can learn.
Blogging leads to more than you might think at first… 😉
Content Optimization & Recycling
“Beginning”, that’s also a good keyword!
Each of us starts small and gets better with time. It is completely normal that our understanding of a topic changes and the quality of our content changes with it (in the best case, of course, it increases).
This results in another approach to content production, which I described as “historical content optimization” in my previous post. In doing so, we update, revise and optimize existing content based on various criteria.
Since this is about new ideas, this method only affects old content that you really extensively revise. Because classic “content recycling” also creates new content, but these are not necessarily suitable as “new” blog articles.
The claims and after all, your readers’ expectations also increase over time.
Caution: Expectations and quality requirements continue to rise. Don’t feel obligated to give 110 percent every time. The danger of overtaxing yourself and getting on a hamster wheel is great.
My tip: Take a break. Sometimes it helps to take a little distance and let the project rest – even if only for a short time.
Me meditate for a few minutes every now and then to clear my head and organize my thoughts. I certainly won’t write articles like this one in one go… 😉
Stop, Breathe & Think is the motto, try it!
Invite guest authors
By the way, a break can also take the form of inviting guest authors who do your job to take over. Your readers will be fine as long as the guest posts are of good quality and provide them with value.
Who you choose to do it depends Of course, it depends on the content or the idea that the person brings with him. You could offer fellow bloggers a new platform or let customers have their say. However, I would rather advise against “sponsored posts” at this point. If you’re going to be paid for advertising, then at least write such articles yourself so that the quality is right and the advertising has a reasonable context.
More Ideas: Blog Parades, Leaderboards & Infographics
It’s slowly creeping up on me we get the feeling that this list won’t end because we keep coming up with new approaches.
Then let’s keep elaborating this article and describing new methods. Let’s create an extensive collection of ideas that you can fall back on at any time.
In this sense, I’m going to put the the following ideas:
Infographics – I didn’t explicitly mention Pinterest in the research section, but when it comes to infographics, it’s a real one (at least when it comes to marketing). gold mine. Use these infographics as a starting point for explanatory blog articles.
Blog Parades – You can either participate in an open one or start one yourself. In any case, they are an excellent source of inspiration to find new ideas.
Leaderboards – Like this article, you can create various lists for your theme; with tips, reading recommendations (e.g. “20 blogs I read when I’m looking for inspiration in online marketing”), tools (e.g. “20 tools for effective content production, promotion and success measurement”) or the results of your blog parade (e.g. “ 25 Definitions of Content Marketing”).
But now it’s your turn:
Complete the list! Where do you get your ideas for content from?
The comment field belongs to you!