WordPress is a highly customizable content management system (CMS) that allows users to create their own websites. This platform provides a unique set of tools and options for website developers, enabling them to build sites faster and more efficiently. It also comes with a large library of themes and plugins, which are software add-ons that … Read more
Backlinks are links that point to the same page or URL, and they help the pages they link to rank higher in search engine results. When it comes to SEO, They are a very important element. But what exactly is a backlink? How do you get them? And how can you use them effectively? This … Read more
Basically, cloud computing is the on-demand availability of computer system resources. It’s also about data storage, especially large clouds that function from multiple locations. And if you’re planning to use it, you need to know a few things about it. Public cloud Using public cloud computing services can provide numerous benefits to businesses, including lower … Read more
Producing high-quality content on a regular basis is very time-consuming and/or expensive. Nevertheless, content marketing is at the top of the agenda for many companies. But every company has the resources to implement its content strategy sustainably? Or is that also possible with less effort…? Because quality is defined by various aspects. We don’t always … Read more
In the world of writing, there are countless job titles such as copywriter, author, editor, blogger, UX writer, and copywriter. They all communicate, whether on a typewriter, a piece of paper, or on a laptop. But do you know what the everyday life of a word artist looks like? How much money can you earn … Read more
Tell us, do you read long articles? Do you watch long YouTube videos? Do you listen to podcast episodes for over 30 or even 60 minutes? I often get asked if anyone even reads my articles because they are so long, or if am I actually wasting a lot of time working with them. Just … Read more
“Product Thinking” is a mindset, that media and communication workers need in order to be successful in the long term. Because content is not only effective in terms of content and appearance (web design, typography, etc.), but above all through relevance for the target group, context and a strategic objective. Especially in the media and … Read more
Why your demand for quality harms your content marketing and how you can do it better Publishing new articles regularly (emphasis on publishing, don’t write) feels idle and my backlog keeps growing; the perceived “mountain of work” as well. As if I didn’t have enough of that apart from my blog… When did a hobby … Read more
Effective content headlines: This is how your blog articles, YouTube videos, podcasts & Co. gain even more attention. Successful blog article titles can generate more than just clicks. They attract attention, arouse curiosity and guide the expectations of your readers. They make a promise, such as a solution to a problem, while being both entertaining … Read more
Do you want to generate (more) leads? What is your strategy to achieve this goal? Many (inbound) marketers rely on the production of content for this. Unfortunately, they forget that not every content is suitable for generating leads (keyword: demand generation). It would also be far too easy, when more content would automatically result in … Read more
