Do you want to generate (more) leads? What is your strategy to achieve this goal? Many (inbound) marketers rely on the production of content for this. Unfortunately, they forget that not every content is suitable for generating leads (keyword: demand generation). It would also be far too easy, when more content would automatically result in … Read more
Strategic content marketing means thinking long-term and to plan. This also includes ensuring the production of new content over a longer period of time. But both newcomers and those who have been in the business for a while quickly reach a point where they seem to run out of ideas for new content. Seemingly I … Read more
Let’s take the example of Martin Luther and his theses: A monk develops theses that relate to the current situation in the church and thus hit the nerve of the times. He understands that his theses only work if he publishes them at the point of the event, the door of the Castle Church in … Read more
Content portfolio management – A new mindset for content strategy? It is not enough to produce new content on a regular basis. The content supply already dominates the demand, so every new blog article, every new infographic, and every new video actually only leads to our own existing content losing visibility. Because the larger the … Read more
Calculating the content (marketing) ROI is an absolute necessity, we don’t need to discuss it. But apart from the fact that the calculation is anything but easy, the evaluation ex-post – i.e. the consideration after the publication of our content – has a big disadvantage: No matter how good or bad the content performance fails, … Read more
We all know infographics, especially in the context of (content) marketing. But where did they come from? Why are they so popular and what makes them such an effective marketing tool? Well, just the fact that we only read about one in five words on a website (because we’re just too lazy) already speaks for visual … Read more
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How about we show you how to increase the engagement rate of your double the number of social media posts and triple the time users spend with your content (and therefore your brand)? Too good to be true to be you think Then pay close attention because it is possible! By Visual Content. That doesn’t … Read more
Talking about the importance of visual content is one thing. Understanding what really matters is quite another. Companies (and freelancers) who are successful with it do two things: First, they produce visual content specifically to generate attention and traffic. Secondly, they have firmly integrated visuals into their content strategy and work sustainably. Pinterest is becoming … Read more
Successful email marketing strategies of well-known companies and what we can learn from them (guest article) If we look at the marketing strategies of large and successful companies, we see that the E-Mail-Marketing is given more and more importance. Many companies thus link the many other marketing channels with each other – following the inbound … Read more
What is growth marketing? Growth Marketing describes designing a customer experience with the aim of winning new and, above all, active customers. This is done by consciously crossing typical (competence) boundaries because corporate growth requires teamwork. Where does it come from? A holistic view of the entire value chain is crucial. Success requires satisfied users, … Read more
