Whether you’re an employer, employee, or customer, knowing what digital technology is and how it can benefit you is important. Here are some of the things you need to know. Social networking sites Currently, there are a number of social networking sites on the Internet, including Facebook, MySpace, LinkedIn and Twitter. These social networks allow … Read more
Essentially, a digital transformation is the adoption of digital technology in your business. It digitizes non-digital products and services. It also involves integrating the business with the ecosystem. It is a critical step in creating the digital foundation for your company. Organizational silos affect all facets of digital transformation Throughout the digital transformation journey, organizations … Read more
Regardless of how large your business may be, there are a number of ways that workflow automation can help you improve your overall service delivery. By implementing this technology, you can cut costs, increase service quality, and simplify your business processes. Reduces clerical errors Using workflow automation can help reduce clerical errors. Streamlining your processes … Read more
Producing high-quality content on a regular basis is very time-consuming and/or expensive. Nevertheless, content marketing is at the top of the agenda for many companies. But every company has the resources to implement its content strategy sustainably? Or is that also possible with less effort…? Because quality is defined by various aspects. We don’t always … Read more
In the world of writing, there are countless job titles such as copywriter, author, editor, blogger, UX writer, and copywriter. They all communicate, whether on a typewriter, a piece of paper, or on a laptop. But do you know what the everyday life of a word artist looks like? How much money can you earn … Read more
Tell us, do you read long articles? Do you watch long YouTube videos? Do you listen to podcast episodes for over 30 or even 60 minutes? I often get asked if anyone even reads my articles because they are so long, or if am I actually wasting a lot of time working with them. Just … Read more
“Product Thinking” is a mindset, that media and communication workers need in order to be successful in the long term. Because content is not only effective in terms of content and appearance (web design, typography, etc.), but above all through relevance for the target group, context and a strategic objective. Especially in the media and … Read more
Why your demand for quality harms your content marketing and how you can do it better Publishing new articles regularly (emphasis on publishing, don’t write) feels idle and my backlog keeps growing; the perceived “mountain of work” as well. As if I didn’t have enough of that apart from my blog… When did a hobby … Read more
Effective content headlines: This is how your blog articles, YouTube videos, podcasts & Co. gain even more attention. Successful blog article titles can generate more than just clicks. They attract attention, arouse curiosity and guide the expectations of your readers. They make a promise, such as a solution to a problem, while being both entertaining … Read more
Innehållsmarknadsföring handlar om att förstå målgruppen och att du ska tillhandahålla information dem letar efter. Nyckelord: Relevans. Med den ökande personaliseringen i marknadsföringen i åtanke uppstår dock frågan om det verkligen är ändamålsenligt att ha alla som målgrupp. Eller om vi faktiskt ska rikta våra varumärkesbudskap till specifika individer, alltså bara våra målkunder, och inte … Read more
