What is growth marketing? Growth Marketing describes designing a customer experience with the aim of winning new and, above all, active customers. This is done by consciously crossing typical (competence) boundaries because corporate growth requires teamwork. Where does it come from? A holistic view of the entire value chain is crucial. Success requires satisfied users, … Read more
The fact that our brain processes visual information 60,000 times faster than written information now well known. We also know from self-observation that visual content appeals to us more than written content. The immense success of YouTube, Instagram and Pinterest are proof enough. But not only that. According to an analysis by BuzzSumo, the integration … Read more
Google, Alexa, Cortana, Siri & Co. have now taken their place in our everyday lives. But what exactly is voice Search and how does it affect search engine optimization in particular? Voice Search (SEO) in a nutshell Status quo of voice search: The use and number of possible applications are increasing continuously. How voice control … Read more
Somewhere on the web, it’s about you, your brand, your products, or your services spoken. But do you know where? Are you listening? Brand or social media monitoring helps you to become aware of such conversations – so that you can identify the people involved and you can join the dialogue if necessary. There is … Read more
Who does not want that? The website has been optimized here and there or even completely revised. The content is up to date, the employees full of expectations after the (re)launch. The website gives everything to ensure the company’s success to heat up. Maybe it has been delivering constant traffic for years, even without revisions. … Read more
Have you written a new e-book and want to use it to grow your email list? Or are you planning a webinar and want to attract as many participants as possible? Or are you perhaps promoting your products directly via advertisements and are trying to increase your click & conversion rate? Then you need a … Read more
“Online Marketing” is such an elusive term that can mean everything and at the same time nothing. Does it mean internet marketing? What exactly is the internet? Does this term include more than just advertising, search engine optimization, and writing emails? How does it differ from all the other professional fields, such as SEO or … Read more
Social media are nothing new or special anymore, but the profession of social media (marketing) manager somehow still is. So far there have been numerous attempts at definition and no uniform regulation of the job description. Social media marketing and communication in the company Due to the rapid growth of social media, communication between companies … Read more
The trend from outbound to the inbound methodology Classic marketing theory distinguishes between push and pull strategies. Outbound and inbound marketing basically follow the same principle: the former transforms a latent need – for example through advertising, aggressive pricing, or direct sales – into a conscious need, whereas the latter positions a product more based … Read more
To date, digitization has only been anchored in the business strategy of less than every second company (43%) – this was the result of a recent study by the market research company tech consult on behalf of Adobe. Initial approaches and investments are already available almost everywhere, but these range from simple “digital applications” to … Read more
