Topics

Calculating the content (marketing) ROI is an absolute necessity, we don’t need to discuss it. But apart from the fact that the calculation is anything but easy, the evaluation ex-post – i.e. the consideration after the publication of our content – has a big disadvantage: No matter how good or bad the content performance fails, … Read more

We all know infographics, especially in the context of (content) marketing. But where did they come from? Why are they so popular and what makes them such an effective marketing tool? Well, just the fact that we only read about one in five words on a website (because we’re just too lazy) already speaks for visual … Read more

Talking about the importance of visual content is one thing. Understanding what really matters is quite another. Companies (and freelancers) who are successful with it do two things: First, they produce visual content specifically to generate attention and traffic. Secondly, they have firmly integrated visuals into their content strategy and work sustainably. Pinterest is becoming … Read more

Successful email marketing strategies of well-known companies and what we can learn from them (guest article) If we look at the marketing strategies of large and successful companies, we see that the E-Mail-Marketing is given more and more importance. Many companies thus link the many other marketing channels with each other – following the inbound … Read more

What is growth marketing? Growth Marketing describes designing a customer experience with the aim of winning new and, above all, active customers. This is done by consciously crossing typical (competence) boundaries because corporate growth requires teamwork. Where does it come from? A holistic view of the entire value chain is crucial. Success requires satisfied users, … Read more

The fact that our brain processes visual information 60,000 times faster than written information now well known. We also know from self-observation that visual content appeals to us more than written content. The immense success of YouTube, Instagram and Pinterest are proof enough. But not only that. According to an analysis by BuzzSumo, the integration … Read more

Google, Alexa, Cortana, Siri & Co. have now taken their place in our everyday lives. But what exactly is voice Search and how does it affect search engine optimization in particular? Voice Search (SEO) in a nutshell Status quo of voice search: The use and number of possible applications are increasing continuously. How voice control … Read more

Somewhere on the web, it’s about you, your brand, your products, or your services spoken. But do you know where? Are you listening? Brand or social media monitoring helps you to become aware of such conversations – so that you can identify the people involved and you can join the dialogue if necessary. There is … Read more

Who does not want that? The website has been optimized here and there or even completely revised. The content is up to date, the employees full of expectations after the (re)launch. The website gives everything to ensure the company’s success to heat up. Maybe it has been delivering constant traffic for years, even without revisions. … Read more